With more
hotels striving to increase Direct bookings
and revenue the need for technology that
manages rates and contract on multiple
sites and on the hotel website is paramount.
It is no longer logical to have Rack rates
on the hotel website, while bookingsite
discount the product and offer better
value!.
Many major chains get over 80% of their
Internet bookings directly from their
website. The direct travel marketing secret
to success is:
Be Visible and offer Value
AXSES
ArcRes e-commerce and Travel Maketing
tools are designed for tourism supplier
to help manage rates acroos multiple platforms.
They include affiliate marketing - specials
marketing, themes marketing, integrated
GDS and much more. This arcticle explains
the AXSES concept of Special Marketing.
Why Specials Marketing is essential
Many chains now Gurantee "BEST Price
Policy" on their own Tourism website.
It requires carful rates management and control
of what others are doing with YOUR product.
Travelers compare 6 or more sites before
making a decision. And we know that given
the right value they often prefer to buy direct
- but not at a premium. >>> Travel
rants and raves-Direct Bookings
Integrating Straegic Pricing and short
term Specials into Your website bookings engine
and in speciality channels gives value and ensure
you are not devaluing the traveler who wants
to book on your website.
arcRes
will publish your travel deals, specials and packages to Smartphones, Facebook, Social Media,
Google-Shopping and hundreds of travel sites.
Free for 90 days with option to renew at $250USonly
$125US per special per year.
Powerful & easy to use Specials Marketing
System
With arcRes
specials marketing, hotels and all tourism
operators, such as tour companies, boat
trips, car rentals and restaurants can
easily create short term specials for
low occupancy and distressed periods.
Tourism operators can choose which uints
to put on special and can elect which
to display in any number of marketing websites
(channels) and on their own website booking
engine.
Specials
may be Distributed on AXSES channels and
available for publishing on thousands of
website like Google Base and Facebook.
Specials
Channels are Integarted with
your own website booking engine
Specials
Channel Marketing multiple
specials slectively marketed
on
multiple channels
Specials marketing is fully integrated with arcRes
travel marketing and tourism management tools.
Tourism Operators can manage multiple specials
and create specials for particular channels and
their own websites All Specials are managed from
the arcRes admin. tool. All specials bookings
are reported in the online transaction report
and sales prospecting and management system.
Specials
are also distributed via RSS to hundreds
of participating travel sites.
Specials
can be just an advertisement which is suitable
for channels like Google Base and many
news feeds. e-Specials show up in
arcRes channels as bookable
For latest information and links on Rates Management
please check our Rates
management Blog
RSS Publishing: Specials
The
RSS publishing network includes news sites and
information portals. Many RSS network sites subscribe
to our specials.
Travelers use these RSS sites like google, yahoo
and their favourite information site to get the
latest news or holiday deals (i.e. our
feeds and your specials).
The travel deals and specials can also end in
the travelers email boxes (if the subscribe
to getting email alerts) and in the Cell Phones.
Most
of the RSS specials are advertisement which
is suitable for channels like Google Base
and news feeds.
e-Specials are interactive - travelers
can get an immediate quote for their holiday and
can save it or book it directly on the Internet
AXSES arcRes
tourism e-commerce marketing is global
Your latest
Your travel promotions are automatically sent dail via RSS feeds to tourism
marketing sites and channels.z The AXSES travel marketing
and e-commerce network includes hundreds of travel sites where your latest special and vacation deals are
displayed - click here to subscribe to Specials
marketing
Specials marketing is fully integrated with arcRes
travel marketing and tourism management tools.
The
RSS publishing network includes news sites and
information portals. Many RSS network sites subscribe
to our specials.