Facebook
& Your Copyright
First of all, it's important to know the terms
you are working with - If you don't want people
using your travel photos, Facebook, and pretty
well all Social Networking sites, may not be
for you. Social Networking is all about sharing.
You can control who sees what, but it sort of
defeats the purpose and Facebook says that you
grant them a royalty-free license to use it.
The license ceases when you delete the content.
Facebook wants a single authoritative
source of information.
They want to avoid becoming another search engine
with a million people listing the same thing.
Only One authoritative source can create a Page
for Dover Beach Hotel, Barbados. This is very
much to your advantage as a travel supplier
(Hotel, activity etc.). It means that you
are the source and the only source of your
product information on Facebook. That's vital
for branding, do not give it way. Today
small hotels are finding it difficult
to be found on the Internet; mostly the big
Internet Distribution Systems like Expedia,
are the first to be listed.
The Travel Supplier can be
hard to find on the Web.
Facebook can change that, if you play by their
rules.
Product Pages
If you have a profile already, your Hotel
or tourism activity must be set up as a PAGE
within your profile. A lot of people make the
mistake of setting up products as Profiles,
faking a date of birth, etc. This is not an authorised
approach. Facebook says "If you create
an unauthorized Page or violate our Terms in
any way, your Facebook account may be disabled".
If you are new to Facebook, you
can choose "To create a page for a celebrity,
band or business".
This option will require an email - it will
create a profile for that email and a Page
for the business within that profile. This is
the only legal way of creating a product. Do
not create a profile for your product - It
may get your entire account deleted.
Pages are distinct entities
from your profile - You can set the Page
privacy and other setting as you would in your
profile (Edit Page - top left) - Visitors
to your Pages do not see your profile.
Get people to your Facebook
page - It will help get you noticed and build
traffic
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